Wednesday, August 25, 2010

Behind the Scenes: NBC Offers Exclusive "Behind the Scenes" Streams During The Emmys

For the first time in the history of the Primetime Emmy® Awards, NBC.com and Emmys.com are partnering with Ustream.com to give viewers a live unique perspective of "The 62nd Primetime Emmy® Awards," hosted by Jimmy Fallon, airing live coast-to-coast on NBC this Sunday, August 29th, from 8 to 11 p.m. on WKYC Channel 3.

Seven cameras positioned in various areas backstage at the Emmys® will "eavesdrop" and capture exciting moments and candid reactions from television's biggest stars. Viewers will be able to see nominees, presenters and performers prepare to take the stage on the most anticipated night in television. Another unprecedented Emmy® first is the live "thank you" camera, where Emmy ® Award winners will be able to express their emotions and continue their speeches once they walk off the stage.

David Neal will produce the "Backstage Live @ the Emmys" show which will stream on Emmys.com, the official website for the Academy of Television Arts & Sciences, NBC.com and Ustream.com, a live interactive broadcast platform. Neal most recently produced the Primetime show and the Opening Ceremony during NBC's coverage of the "2010 Vancouver Olympic Winter Games."

"The live streaming that will take place at the Emmys this year will provide our audience with an enhanced viewing experience that will run concurrently with the telecast," said John Shaffner, Chairman and CEO of the Academy of Television Arts & Sciences. "With more and more viewers using the internet while they watch television, we believe the live streaming across these multiple platforms will allow viewers an all access look at Television's biggest night."

Watch live this Sunday @ nbc.com