News: WKYC retains first place at 11 PM
WKYC was nearly a full point ahead of our nearest competitor at 11 pm with a 7.01/12.3 share.
At 6 PM, WKYC was 3rd in the time slot behind WJW and WEWS.
At 7 PM, WKYC was 1st in news, 2nd in the time period.
At 5 & 6 AM, WKYC rated 2nd just behind WJW.
Although July is a strange month for ratings with summer re-runs, nice outdoor weather and Indians baseball as competition, the month is still important as it shows a steady trend toward people making WKYC one of their main choices for news in the evening and early morning hours - two of the most important dayparts.
In addition, WKYC is the area's main choice for breaking political news, as Channel 3 News ranked 1st and 6, 7 & 11 PM for the two days surrounding the Cuyahoga County probe by the FBI and IRS on the County Administration Building earlier this week.