Tuesday, November 04, 2008

Tuesday's Bits and Pieces - 11/4/08

Here's our daily update of what's happening at the WKYC Digital Broadcast Center.

Tonight's WKYC Evening Programming Schedule:
5:00 PM: Channel 3 News & Election Special
6:00 PM: Channel 3 News at 6 PM
6:30 PM: NBC Nightly News with Brian Williams
7:00 PM: NBC Election Coverage
11:00 PM: Channel 3 News at 11 PM
11:35 PM: NBC Election Coverage

Election Coverage Begins

Our election coverage continues this evening at 5 PM with another special edition of Channel 3 News at 5 PM with Tim White, Romona Robinson and the entire Channel 3 News team.

Special Channel 3 News at 4:30 AM

Channel 3 News Today will begin one half hour earlier on Wednesday morning. Mark Nolan and Abby Ham will have the latest election results and more beginning at 4:30 AM.

SNL Sweeps Up Monday Night

NBC's special "Saturday Night Live Presidential Bash 2008" dominated last night, averaging a 5.6 adults 18-49 rating from 9 to 11 p.m., according to Nielsen overnights, boosting the network to an easy nightly victory in the demo. "SNL" was the night's highest-rated show in the demo and also averaged 14.4 million total viewers, behind only ABC’s "Dancing with the Stars." It marked the network's best non-Olympic rating and total viewers in the timeslot dating back to the January 2007 Golden Globes.

More Households Ready for the Big Switch

TV Newsday is reporting that Nielsen said Tuesday that the number of TV households "completely unready" for the DTV switch declined from 8.4% of TV households in September to 7.7%, the biggest decline in the past six months. Since there are 114,500,000 TV households, according to Nielsen, that would mean if the switch to DTV happened today, about 8.8 million households would not be ready, meaning they do not have a DTV set, an analog-to-digital converter box or cable or satellite service. The "completely unready" figure is down from 9.8% in May as broadcasters and the government continue to alert viewers to the switch via public service announcements and outreach efforts.