Wednesday, May 21, 2008

News: Finally the end of May Sweeps

We have made it through another May Sweeps period which officially ends tonight.

It will be interesting to see how the ratings tally after a rather unusual month where some of the most anticipated ratings winners did poorly, while others did better than expected.

Fox will win the prime time lineup thanks to "American Idol." NBC, CBS and ABC all had some successes and some failures throughout the month. We'll comment on these as the final numbers come out.

As far as news goes in the Cleveland market, not many surprises are going to be had this month. WKYC will retain its number one position at 11 pm... a second place finish at 6 pm.. and nice growth in the morning news block between 5 and 7 am.

The next book will come in July.