Wednesday, December 05, 2007

News: "NBC Nightly News" Wins November 2007 Sweeps

For the sweep, "Nightly News" averaged 9.211 million total viewers, a 1% advantage (+98,000) over ABC "World News with Charles Gibson's" 9.113 million, and a tremendous 37% lead (+2,475,000) over CBS "Evening News with Katie Couric's" 6.736 million. NBC has now placed first for 32 of the last 35 sweep periods, and the last six consecutive November sweeps.

Among the key demographic adults 25-54, "Nightly News" also outperformed the competition during the November 2007 sweep. The Williams-led newscast had a 2.3 rating, 5% more than ABC's 2.2 rating, and a 35% lead over CBS' 1.7 rating. "Nightly News" has now placed first in adults 25-54 for 40 of the last 43 sweeps (eight ties), and the last 11 consecutive November sweeps.

Among even younger viewers, adults 18-49, NBC placed first with a 1.7 rating, ABC followed with a 1.6 and CBS had a 1.2 rating. This represents the 41st out of the past 13 sweeps (six ties) in which "Nightly News" topped the competition among adults 18-49.

In addition, in W18-49, NBC increased 5% versus the November '06 sweep, the only evening newscast to grow in that demo year-to-year.